Wednesday, March 22, 2006

Mitt Moves into Old State House: Brand Image Impact

The Boston Globe is reporting that Mitt Romney is moving much of his staff and Commonwealth PAC into Boston's Old City Hall (pic). Living in Boston, I can tell you the Old City Hall is an historic building in the heart of the city. Romney previously had rented space in the Hancock building.

My personal view from a marketing/brand viewpoint, is that the Old City Hall provides a more established, statesman, historic aura - all located in the heart of the city, literally 200 yards from the Boston Common and the site of the "Boston Massacre". The Hancock tower on the other hand, a building laden with financial and consulting firms in the ritzy Back Bay, lent more of a rich, country-club republican aura. Small things, but sometimes they make an impact.


Post a Comment

<< Home

Any and all comments made or posted on this blog are the sole viewpoint of said commentors. Romney Report is not responsible for accuracy, content, or nature of comments. Romney Report will try to block unhelpful and irresponsible comments, but will not be held liable for users opinions, writings, or links. Read at your own discretion. Information is provided as is. Lawyers- have I covered my bases now?